The Multiple Group
2025 — presentHead of UX/UI Design
Leading product design across casino platforms and service websites, from user flows and UX/UI to design systems, branding, styling and typography. Creating scalable component libraries, widgets and flexible design solutions that support multiple brands while maintaining consistency, usability and a seamless user experience. Working closely with product and development teams to turn complex requirements into intuitive, engaging digital products.
Betsson Group
2018 — 2025Senior Product Designer · B2C sportsbook
Redesigned user journeys and shipped new product features across seven sportsbook brands, one design system underneath, seven distinct personalities on top. Casino products and corporate websites for the same brands ran through the same system.
Prior to moving into digital product design, I spent 5 years in research and development and process engineering, working on power components at Abertax, medical devices at Baxter, and busbar production at Methode Electronics. My work included testing rigs, calibration procedures, and the investigation and communication of technical failures. This experience shaped my approach to design: understanding complex problems, validating solutions through testing, and communicating decisions clearly across disciplines.
The Happiness Tree — Coca-Cola Enterprises
A 3.9-metre stainless steel sculpture inspired by Coca-Cola's dynamic ribbon, designed with a Brunel University team and unveiled at Coca-Cola Enterprises' Uxbridge HQ to mark the company's sustainability and youth-design values.
BT Group design competition
Won BT Group's design competition. The brief: design a way to install a wired internet connection in a finished home without damaging its existing decor or finish.
I hold an MSc in Integrated Product Design from Brunel University London and a Bachelor's degree in Mechanical Engineering from the University of Malta. While my career has evolved towards design, my engineering background continues to shape how I approach problems, combining creative thinking with a practical understanding of how ideas can be built and implemented.
Outside work, I enjoy cooking, sketching, staying active, and exploring the latest developments in design and technology.
focus
Sportsbook & casino product design, brand websites, design systems, complex UX, prototyping
tools
Figma, Sketch, Adobe CC, InVision, Solidworks & Autodesk (old habits), Claude Code, ChatGPT, Figma Agent
languages
english, maltese & italian
publication
Co-authored "Computational Models for Resistance Spot Welding," ASME 2012 11th Biennial Conference on Engineering Systems Design and Analysis.